--- title: Blog Smart Tribune - Get the Latest News on Customer Relationship and Self-Service | Customer Service (4) description: Customer Service | Our blog is aimed at customer relation professionals, in digital marketing who wish to boost their customer service strategy. (4) --- [![Logo Smart Tribune](https://blog.smart-tribune.com/hubfs/new-logo.svg)](https://smart-tribune.com/) - [How it works](https://fr.smart-tribune.com/base-connaissance-ia-360/) - Solutions - By issues - [Deploy an AI chatbot](https://fr.smart-tribune.com/plateforme-chatbot-ia/) - [Customer journey autonomy](https://fr.smart-tribune.com/autonomie-parcours-client/) - [Customer advisor support](https://fr.smart-tribune.com/assistance-conseillers-client/) - [Keeping knowledge up to date](https://fr.smart-tribune.com/maintien-jour-base-connaissance/) - By industry - [Ecommerce and Retail](https://fr.smart-tribune.com/e-commerce/) - [Bank Mutual Insurance](https://fr.smart-tribune.com/banque-assurance-mutuelle/) - [Energy](https://fr.smart-tribune.com/energie/) - [Travel and Tourism](https://fr.smart-tribune.com/voyage-tourisme/) - [Customers](https://fr.smart-tribune.com/clients/) - Our technology - [AI chatbot](https://fr.smart-tribune.com/plateforme-chatbot-ia/) - [Decision trees](https://fr.smart-tribune.com/smart-guide/) - [Enhanced help center](https://fr.smart-tribune.com/faq-dynamique/) - [Advisor knowledge base](https://fr.smart-tribune.com/smart-knowledge/) - [Contextualized help box](https://fr.smart-tribune.com/smart-push/) - [Knowledge AI assistant](https://fr.smart-tribune.com/smart-ai/) - [Knowledge manager](https://fr.smart-tribune.com/smart-dashboard/) - Pricing - Ressources - [Webinars](https://fr.smart-tribune.com/webinars/) - [Resources Center](https://fr.smart-tribune.com/ressources/) - [Press](https://fr.smart-tribune.com/presse/) - [Blog](https://blog.smart-tribune.com/) - [Integrations](https://fr.smart-tribune.com/integrations/) EN [FR](https://blog.smart-tribune.com/fr) [Product Demo](https://en.smart-tribune.com/demo-produit) - [Smart tribune](https://smart-tribune.com/) SMART TRIBUNE BLOG # The blog for tomorrow's customer relations Articles, resources and tips to boost your customer relationships [![latest-post-img](https://blog.smart-tribune.com/hubfs/online-marketing_11zon.webp)](https://blog.smart-tribune.com/en/product-knowledge) [KNOWLEDGE BASE](https://blog.smart-tribune.com/en/tag/knowledge-base) ON FEBRUARY 28, 2025 ## [What is Product Knowledge? Importance, Types and Signs of Improvement Needed](https://blog.smart-tribune.com/en/product-knowledge) [Read the article](https://blog.smart-tribune.com/en/product-knowledge) Search for an article by theme, keywords, dates, etc. Search - [Customer Service](https://blog.smart-tribune.com/search?term=Customer%20Service&type=BLOG_POST&groupId=44256995622&language=en&limit=50) - [Customer Experience](https://blog.smart-tribune.com/search?term=Customer%20Experience&type=BLOG_POST&groupId=44256995622&language=en&limit=50) - [Chatbot](https://blog.smart-tribune.com/search?term=Chatbot&type=BLOG_POST&groupId=44256995622&language=en&limit=50) - [Knowledge base](https://blog.smart-tribune.com/search?term=Knowledge%20base&type=BLOG_POST&groupId=44256995622&language=en&limit=50) - [Self-service](https://blog.smart-tribune.com/search?term=Self-service&type=BLOG_POST&groupId=44256995622&language=en&limit=50) - [Customer Satisfaction](https://blog.smart-tribune.com/search?term=Customer%20Satisfaction&type=BLOG_POST&groupId=44256995622&language=en&limit=50) - [chatbot AI](https://blog.smart-tribune.com/search?term=chatbot%20AI&type=BLOG_POST&groupId=44256995622&language=en&limit=50) - [Customer Relationship](https://blog.smart-tribune.com/search?term=Customer%20Relationship&type=BLOG_POST&groupId=44256995622&language=en&limit=50) - [Smart Tribune](https://blog.smart-tribune.com/search?term=Smart%20Tribune&type=BLOG_POST&groupId=44256995622&language=en&limit=50) ## All our articles [See all our articles](https://blog.smart-tribune.com/en) ![](https://blog.smart-tribune.com/hubfs/3%20-%20CRM%20-%20de%CC%81finition%20et%20avantages%20pour%20la%20relation%20client.jpg) [CUSTOMER SERVICE](https://blog.smart-tribune.com/en/tag/customer-service) On MARCH 8, 2022 ## [CRM Database: What Is It and What Are Its Benefits?](https://blog.smart-tribune.com/en/what-is-a-crm-database) CRM is the acronym for Customer Relationship Management. The philosophy of a CRM is simple: putting ... [Read the article](https://blog.smart-tribune.com/en/what-is-a-crm-database) ![](https://blog.smart-tribune.com/hubfs/Infographie%20FR/Les%20assurances%20et%20la%20relation%20client.jpg) [CUSTOMER SERVICE](https://blog.smart-tribune.com/en/tag/customer-service) On FEBRUARY 15, 2022 ## [\[Infographic\] The State of Customer Service in the Insurance Industry in 2022](https://blog.smart-tribune.com/en/infographic-customer-service-insurance-industry) What are the latest customer service trends in the insurance industry? How are the interactions betw... [Read the article](https://blog.smart-tribune.com/en/infographic-customer-service-insurance-industry) ![](https://blog.smart-tribune.com/hubfs/after-sales%20service.jpg) [CUSTOMER SERVICE](https://blog.smart-tribune.com/en/tag/customer-service) On JANUARY 18, 2022 ## [4 Tips to Improve Your After-Sales Service](https://blog.smart-tribune.com/en/after-sales-service) After-sales service is an area in which all companies have an interest in innovating: 72% of consume... [Read the article](https://blog.smart-tribune.com/en/after-sales-service) ![](https://blog.smart-tribune.com/hubfs/customer-advocacy.jpg) [CUSTOMER SERVICE](https://blog.smart-tribune.com/en/tag/customer-service) On JANUARY 11, 2022 ## [What is Customer Advocacy? Definition, Benefits, Strategy and Evaluation](https://blog.smart-tribune.com/en/customer-advocacy) Businesses depend on customers to succeed. There’s no arguing with that whatsoever. Unfortunately, n... [Read the article](https://blog.smart-tribune.com/en/customer-advocacy) ![](https://blog.smart-tribune.com/hubfs/customer-communications.jpg) [CUSTOMER SERVICE](https://blog.smart-tribune.com/en/tag/customer-service) On NOVEMBER 30, 2021 ## [A Quick Guide for Improving Customer Communications](https://blog.smart-tribune.com/en/customer-communications) Every business, whether big or small, is made up of tons of moving parts. But the one constant acros... [Read the article](https://blog.smart-tribune.com/en/customer-communications) ![](https://blog.smart-tribune.com/hubfs/B2C-customer-service.jpg) [CUSTOMER SERVICE](https://blog.smart-tribune.com/en/tag/customer-service) On NOVEMBER 23, 2021 ## [B2B vs. B2C Customer Service: What’s the Difference?](https://blog.smart-tribune.com/en/b2c-customer-service) If you’ve worked in marketing long enough, you’ve probably thrown around the acronyms ‘B2C’ and ‘B2B... 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