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Top Customer Service Trends to Follow in 2024 | Stats & Actionable Plan

Written by

 Jeremy Gallemard

In the dynamic landscape of customer service, staying ahead of the curve is not just a strategy—it's a necessity. As we embark on the journey into 2024, the realm of customer service is poised for exciting transformations. In this article, we delve into:

Get ready to navigate the future of customer service with insights that promise to revolutionize your approach and elevate the customer experience to unprecedented heights.

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What are New Customer Service Trends to Follow?

1. Harnessing AI in customer support

AI, or Artificial Intelligence, in customer support, refers to the integration of advanced technologies that simulate human-like intelligence to enhance and streamline customer service processes. AI is utilized to:

  • Automate repetitive tasks, 
  • Analyze data, 
  • Interact with customers in certain situations. 

Why trending?

In the context of customer support, AI technologies are commonly applied to improve efficiency, provide personalized experiences, and handle routine inquiries. Furthermore, exploiting AI allows human agents to focus on more complex and nuanced customer issues.

AI in customer service statistics

  • 60% of marketing leaders stated that the most popular reason for deploying AI to take customer experience to the next level is to predict customer behavior and needs. (Statista, 2022)
  • Gartner estimates that investment in generative AI will bring about a 20%-30% reduction in customer service and support agents by 2026.
  • Gartner predicts that 80% of customer service and support organizations intend to harness generative AI technology in different tasks to improve agent productivity and customer experience. 

Where to start?

  • Define business goals: Clearly define your objectives for adopting AI in customer service. Identify specific use cases where AI-empowered solutions can add value, such as chatbot or virtual assistant handling routine inquiries, providing product information, or assisting with order tracking.
  • Understand customer needs: Conduct a thorough analysis of customer needs and pain points. Identify common queries or tasks that can be automated without compromising the quality of customer interactions.
  • Pick the right technology: Select the appropriate AI technology for your chatbots and virtual assistants. A system with natural language processing (NLP) like Smart Bot has a better understanding of user inputs, simultaneously, Smart Bot involves machine learning for continuous improvement, and integration with backend systems for real-time data access.

Discover more about generative AI in customer service

2. Customer self-service is flourishing

Customer self-service is a game-changer in the world of customer support, empowering users to find solutions independently. It's a dynamic approach where businesses provide tools, resources, and information that allow customers to troubleshoot issues, access relevant information, or perform tasks on their own. Customer self-service usually includes:

Why trending?

Customer self-service puts control in the hands of users, offering convenience, speed, and a sense of autonomy. It's the digital compass that guides customers on a journey of independence, transforming the support experience into a self-reliant adventure.

Delve deep into the buyer journey:

Customer self-service statistics

  • Gartner states that 88% of customer journeys commence with self-service touch through multiple channels. 
  • A survey conducted by Statista shows that 88% of respondents in the US expect a self-service support portal from a brand or organization. 
  • Groupe Bayard reduces 10% of the average handle time when adopting customer self-service support. 

Where to start?

  • Choose self-service channels: The appropriate channels for customer self-service could include a knowledge base on your website, FAQs, community forums, chatbots, or interactive tutorials. Tailor the channels based on your target audience and the nature of your products or services.
  • Optimize website navigation: Ensure your website is user-friendly and easy to navigate. Place self-service options prominently, and use clear labels and intuitive design to guide users to relevant information.
  • Monitor and analyze user behaviour: Implement analytics tools to monitor user behavior within self-service channels. Regularly, a robust customer self-service, such as Smart Knowledge and Smart Dashboard, makes it easier to track the popularity of articles, user feedback, and the effectiveness of customer self-service channels to identify areas for improvement. 

Learn more about why customer self-service is the secret to surviving in holiday shopping season

3. Automation is ruling the customer service game

Automation in customer service refers to the use of technology, specifically automated systems and processes, to perform tasks and functions traditionally carried out by human agents. This involves leveraging various new technologies, such as AI, chatbots, and workflow automation.

Why trending?

Automation has become a cornerstone in customer service, streamlining processes and improving efficiency. The trend is driven by the desire to handle repetitive tasks seamlessly. Benefits include cost savings, faster response times, and reduced errors.

Automation in CS statistics

  • McKinsey Digital points out that organisations that make full use of automation can reduce customer service costs by 20-40%.
  • A survey conducted by Statista implies that 71% of American gen Z consumers prefer the automated service.

Where to start?

  • Identify automation opportunities: Identify specific areas where automation can add value. This could include ticket management, email responses, social media interactions, chat support, or proactive notifications. Prioritize based on impact and feasibility.
  • Train and monitor: Train your team on the new automated processes and monitor their performance. Regularly review and update automation rules based on customer feedback and changing business requirements.
  • Gather customer feedback: Actively seek feedback from customers about their experience with the automated processes. Use this feedback to refine your automation strategy and scale up. 

Keep yourself updated with what type of customer experience is generation Z expecting

4. Omnichannel support

Omnichannel support has evolved into a necessity for B2B customer service. The trend recognizes that customers interact with businesses across various channels seamlessly, such as email, phone, chat, social media, and in-person interactions.

Why trending?

In an omnichannel support strategy, customers can transition between different channels while receiving a cohesive and continuous service experience. The consistency in customer experience gives brands a leg up in reducing response time and improving satisfaction. 

Omnichannel strategy statistics 

  • Statista reveals that 47% of eCommerce decision-makers in Europe and North America consider omnichannel strategies to be very important for their business. 
  • According to McKinsey, 94% of B2B decision-makers in the US report that the omnichannel sales model is as effective or much more lucrative than the sales model they applied before COVID-19. 

Where to start?

  • Audit existing channels: Evaluate the existing communication channels your business uses, including email, phone, live chat, social media, and others. Assess their effectiveness and identify any gaps or inconsistencies in service delivery.
  • Implement a centralized knowledge base: Develop a centralized knowledge base or an inclusive knowledge management tool by Smart Tribune that can be accessed by support agents across channels. The knowledge shared ensures consistent information delivery and empowers agents to provide accurate and up-to-date assistance.
  • Maintain brand uniformity: Ensure consistent branding and messaging across all channels. The customer experience should reflect your brand identity, whether customers are engaging with you through the call center, Facebook chat, WhatsApp chat or in person. 

Dig deeper into How to successfully build a call center knowledge base

5. Empathetic CS agents are key to winning customer loyalty

An empathetic customer service agent is an individual who possesses the ability to understand and share the feelings and perspectives of customers, demonstrating genuine care and concern for their well-being. 

Empathy in customer service goes beyond the transactional aspects of addressing issues or answering inquiries; it involves connecting with customers on an emotional level.

Explore the list of probing questions in sales to gain insights into your customers. 

Why trending?

Empathetic CS agents are crucial as they build trust, enhance customer satisfaction, and foster loyalty by understanding and addressing the emotional needs of customers. Empathy creates positive experiences, diffuses tense situations, and contributes to a customer-centric approach, ultimately bolstering overall brand perception and customer retention.

Statistics related to empathetic CS staff

  • 96% of buyers agree that empathy from customer service agents is important. 

Where to start?

  • Investigate customer persona: By building ideal customer personas and investigating their potential emotions, agents can acknowledge customers' unique needs and concerns. With the collected insights, CS agents can create scripts that incorporate empathetic language and tailor responses based on the customer's emotions and situation.
  • Train support agents: To get every CS agent on the same page, organizations should provide training programs that focus on empathy, active listening, and understanding customer emotions. Sharing from senior CS reps or CS experts will equip agents with the skills to recognize and respond to diverse customer requirements.

Learn more: Guide to dealing with angry customers.

6. Customer data privacy and transparency 

Customer data privacy and transparency in customer support refer to the responsible and ethical handling of customer information, ensuring that customers' personal data is treated with confidentiality, security, and openness.

Why trending? 

As data breaches become a growing concern, the trend of prioritizing customer data privacy and transparency is gaining traction. Safeguarding customers' information means building trust, complying with regulations, and securing the brand's reputation. 

Data privacy and transparency statistics

  • 87% of clients shared that they would not collaborate with a company if they had concerns about its security practices. 
  • 71% of consumers said they would stop cooperating with a company if it gave away sensitive data without permission.

Where to start?

  • Determine clear data privacy policies: Clearly articulate data privacy policies in customer-friendly language. Brands should explain what data is collected, how it will be used, and the security measures in place to protect it. Make this information easily accessible on your website and within customer communication.
  • Obtain informed consent: Obtain explicit consent from customers before collecting and processing their personal data. Clearly explain the purpose of data collection and give customers the option to opt in or opt out. Consent forms should be straightforward and easy to understand.
  • Regularly review and update policies: Regularly review and update data privacy policies to align with evolving regulations and industry best practices. Stay informed about changes in data protection laws and adjust policies accordingly.

7. Collaboration and knowledge-sharing

Collaboration and knowledge-sharing in customer service involve creating an environment where team members work together, share information, close knowledge gaps and leverage collective expertise to provide effective support to customers.

Why trending?

The integration of collaboration and knowledge-sharing takes center stage in: 

  • Improved CX: Collaboration and knowledge-sharing lead to a more cohesive and informed team, resulting in enhanced customer experiences.
  • Efficiency and consistency: Teams that collaborate and share knowledge operate more efficiently, ensuring consistency in service delivery.
  • Adaptability: Collective knowledge allows teams to adapt quickly to changing customer needs and industry trends.


  • 80% of US consumers view speed, convenience, knowledgeable help and friendly service are the most important elements of a positive CX.
  • 75% of employees regard teamwork and collaboration as being very important.
  • 86% of leaders blame lack of collaboration as the main reason for workplace failures. 

Where to start?

  • Promote knowledge-sharing sessions: Organize knowledge-sharing sessions where team members can present insights, solutions, and lessons learned. These sessions can be formal training sessions, informal brown bag lunches, or virtual webinars.
  • Recognize and reward collaboration: Recognize and reward collaborative efforts within the team. Acknowledge individuals who actively contribute to knowledge-sharing initiatives, creating positive reinforcement for a collaborative culture.
  • Promote a culture of continuous learning: Encourage a culture of continuous learning where team members are motivated to stay updated on industry trends, product knowledge, and customer service best practices. The commitment to learning enhances the overall knowledge pool.
  • Adopt collaboration platform: Introduce collaboration tools and platforms that facilitate real-time communication and information sharing. This can include instant messaging, team chat, project management, and document-sharing tools.

Discover more about knowledge - the currency of an organization:

Why Are CS Trends Important?

Customer service trends are important for several reasons, as they directly impact the way businesses interact with their customers and shape the overall customer experience. Here are key reasons why staying abreast of customer service trends is crucial:

Why Are CS Trends Important?

Customer satisfaction and loyalty

Providing exceptional customer service leads to increased customer satisfaction. Satisfied customers are more likely to remain loyal, make repeat purchases, and become advocates for the brand. Building a base of loyal customers is key to sustaining long-term success.

Brand reputation and trust

Effective customer service contributes significantly to a positive brand reputation. When businesses prioritize customer needs, address issues promptly, and offer excellent support, they build trust with their customer base. A positive brand reputation attracts new customers and enhances the overall perception of the business.

Competitive advantage and differentiation

In today's competitive market, customer service is a crucial differentiator. Businesses that excel in providing superior customer service gain a competitive advantage. Positive customer experiences set a brand apart from competitors and can be a deciding factor for consumers when choosing where to spend their money.

How to Keep Up With Latest Trends in Customer Service?

How to Keep Up With Latest Trends in Customer Service_

  • Subscribe to industry publications and blogs: Follow reputable industry publications, blogs, and online platforms that regularly share insights and updates on customer service trends, such as Smart Tribune Blog, Microsoft Dynamic 365, McKinsey and Company, Gartner,... Subscribe to newsletters and RSS feeds to receive timely information directly in your inbox.
  • Attend industry conferences and events: Participate in relevant conferences, seminars, and webinars focused on customer service and related industries. These events provide opportunities to learn about emerging trends, hear from industry experts, and network with professionals.
  • Engage in online forums and communities: Join online forums and communities dedicated to customer service professionals. Platforms like LinkedIn, Reddit, or industry-specific forums provide spaces where professionals share experiences, discuss trends, and seek advice.
  • Follow thought leaders and influencers: Identify thought leaders, industry influencers, and experts in customer service. Follow them on social media platforms, subscribe to their blogs, and engage with their content to gain valuable insights into emerging trends and best practices.
  • Conduct regular market research: Carry out periodic market research to understand shifts in customer behavior, preferences, and expectations. Stay attuned to market dynamics and adapt your customer service strategies accordingly.

FAQs about Customer Service Trends

1. Why is it important to stay current with industry trends?

Staying current with industry trends is key to maintaining relevance, adapting to changing market dynamics, and gaining a competitive edge. Updating trends regularly ensures businesses stay informed about emerging technologies, shifting consumer behaviors, and evolving best practices. These valuable insights allow brands to make informed decisions, innovate, and remain competitive in the respective markets.

2. What is customer service trend?

A customer service trend refers to a prevailing and evolving practice, technology, or strategy in the field of customer service that businesses adopt to meet changing customer expectations and improve the overall customer experience.

Bottom Line

In this era of heightened competition and ever-changing consumer preferences, staying attuned to customer service trends isn't just a strategic choice—it's the key to building lasting connections, fostering loyalty, and thriving in the customer-centric future that awaits. 

It's easy to recognize that in almost all predominant trends in customer service and trends in customer experience, inclusive powerful knowledge management tools and customer self-service tools have an essential role to play in taking customer support to the next level. A full-fledged platform, like Smart Knowledge, is an optimal choice for businesses of all sizes to boost employees' productivity, elevate customer satisfaction and save cost. 

We hope that after reading this resource, your brand can quickly adapt to the shift in customer service trends and stay ahead of the curve. Should you have any further inquiries or desire to give Smart Tribune a shot, drop us a line for assistance.

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Jeremy Gallemard

Hello! I'm Jérémy, President & Co-founder of Smart Tribune. With my background in the digital & customer experience space I'm happy to share my insight & practical advice on customer experience today & what it might look like tomorrow. Happy reading!

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